For the Connect campaign, I created 6 posters that were hung in 2 sets of 3. Each poster contained 2 tobacco related facts that connected to the poster next to it. Together, they "connected the dots", creating a message that looped and played off the tobacco customer cycle. I played copywriter, fact gatherer and AD on this one. Dan Borris shot the photos of the teens from Jefferson High School in San Antonio. The halftone effect obliterated all the subtlety in his originals, unfortunately.